For some reason, I found myself drawn to American retro food commercials tonight. And the language in the commercials led me to think that the dietary restrictions that some of my peers follow might be a product of the post 1980's era of conspicuous consumption. Generally, those who adhere to dietary limitations self-identify with a different political space than from which the prodigal habits popularly associated with this decade spawned. The above linked commercials both draw attention to their product's thrift, and I wondered how the purchasing power of $0.15 per serving compared to what is available today. But I realized that it is probably not the case that dietary restrictions cost more, or are some kind of luxury enjoyed by our generation; it's more likely that gains in our food production infrastructure have granted affordable options no matter one's dietary preference. Portion costs to ingredient costs yields no damning to results to my mind. Is it that producers managed to whittle down food that was thought of as luxurious into something cheaper and less wholesome than its origin to be affordable to the masses?
Food for thought.
Listening to: Blood Orange - S'Cooled
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